Is TikTok really worth my time? I keep seeing my competitor all over the media, how do I get press? How do I grow my newsletter?

As a founder, you’re not meant to figure it out alone.

The overwhelm is real.

This is where we come in. Let us help you not only make sense of it all, but feel really good doing while it. You deserve to feel confident.

Consider us an extension of your team:
a trusted partner & the ultimate sounding board.

Our Services

  • Your story is the foundation of your brand, it’s what makes you unique. How consistently and clearly you articulate what you do and how you do it is what will ultimately determine your success.

    Enter: the Brand Strategy – an essential aspect of your brand’s DNA. It’s a game plan to help clarify your mission, target audience, and value proposition so you can gain clarity on brand identity and claim space in the marketplace. The Brand Strategy is an invaluable tool to come back to when making any business decisions, writing copy for your website or social, or creating marketing campaigns or promotions.

    WHAT’S INCLUDED:

    • Brand foundation (how we articulate who we are and what we do – includes: elevator pitch, mission statement, vision statement, and value proposition)

    • Brand tone of voice and personality guide

    • Target audience exploration & ideal avatar

    • Words and phrases bank

    • Brand storylines (key messages)

    • Founder bio (behind the brand)

  • Looking for expert counsel? This is where we shine.

    We specialize in brand growth and reputation.

    How we can help:

    • Oversee a brand relaunch

    • Consult on social strategy

    • Website audit

    • Partnership strategy

    • Campaign ideation

    • Influencer strategy

  • Without question, one of the most powerful ways to drive brand awareness is via earned media coverage (note: we consider influencers and creators very much a part of digital media).

    Whether you’re launching a new product or introducing a brand for the first time, all good things begin with a plan.

    After we discuss your goals, you will receive a comprehensive PR Strategy which encompasses both a broad and targeted approach. This allows us to tell the unique 360 story from multiple perspectives and position the company and its founder(s).

    We’ll engage relevant (relevant to your target audience, that is) editors and writers from across Canada and the U.S. with compelling pitches and newsworthy stories, highlighting the story and key messages.

    The goal is to create strong relationships for you so you can become a go-to.

    PR programs vary widely depending on your unique needs.

    Each PR program is tailored to fit, starting with 3-month campaigns and moving into year-long, ongoing proactive media programs.

  • Stellar copywriting is what’s going move the dial in your business. It sparks emotion, builds trust, establishes expertise, and inspires a strong call to action. Good words can do all that and more.

    COPYWRITING SERVICES:

    • Website (home page, about page, etc.)

    • Blog writing (ghost written)

    • Newsletters

    • Product descriptions

    • Brand names and taglines

    • Sales copy

    • Printed collateral and marketing materials

  • Whether you’re a new or established brand, there is so much value in getting a fresh POV on things.

    Our 1:1 Strategy Sessions are the perfect place to begin (or come back to). In each 90-minute session, we’ll take a deep dive into your business and identify opportunities to help drive your success.

    Inside a 90 minute session with PR + Marketing Expert, Ashley Seale:*

    · Social media presence – we can look at how you can take things to the next level, offer tips for boosting engagement, brainstorm a new campaign etc.

    · Awareness and traffic driving tactics – what are some DIY tactics you can use to connect with your target demographic? Are there strategic partnerships that make sense to grow the business?

    · PR strategy – who are you pitching, what are the challenges, what are the newsworthy moments we can highlight, how can we leverage your expertise and create thought leadership?

    FEE: $625

    *Please note there are only 4 calender spots available per month

We are driven by our values and like to partner with clients who stand by theirs.

Interested in working together? Inquire below or visit the CONTACT page and fill in the form.

We can’t wait to hear from you.

People trust us

The sky is always golden

Let’s look at things critically

Our clients trust us with their business, their story, and their growth. And we take that seriously – it’s why we’re so selective about the clients we take on..

We champion integrity.

The media trusts us. They know when we come to them with a pitch, we have a story worth telling.

We revel in the opportunity to figure it out with you.

Growth happens when you commit to action. That’s why you’re hiring us – for a fresh take.

We don’t shy away from constructive criticism if it will help get you to where you want to be. Sometimes it’s about elevating your strategy, while other times it’s rethinking the details.

Believe the magic.

Believe the magic.

Who we work with

  • You're about to enter the market with a new product or service and need an A+ strategy to roll out in style. You know just how important it is to make a lasting impression.

    DEBUT WITH IMPACT

    That's Me

  • You've been running things solo or with a small team and are tired of patching it together. You're ready to bring in marketing expertise so you can stay focused.

    EXPAND TO GROW

    That's me

  • You've built a brand that still has room to grow. You desire a strategic partner who can breathe new life into the business and offer a fresh point of view.

    ELEVATE WITH CONFIDENCE

    THAT'S ME

Client Love

  • Ashley has been such a wonderful asset to our team at Cheekbone Beauty. She has been an important part of not only building, but executing nationwide PR coverage, helping us scale and get noticed by top tier outlets, as well as attracting new customers. Ashley has supported us on both small and large projects and campaigns, such as our Right the Story and #GlossedOver campaigns and our launch at Sephora Canada. Her expertise and professionalism really sets her apart from others, and it is evident in the exposure she helped us gain throughout both Canada and the US.

    Jenn Harper, Founder and CEO, Cheekbone Beauty

  • Ashley’s kind and thoughtful approach to PR led us to some very successful media exposure (including hits in Cosmopolitan, Hunker, New York Mag, Chatelaine, The Kit, and Elle Canada) that helped launch our new brand off the ground. She was an absolute pleasure to work with.

    Julia Reid, co-founder, tuck bedding

  • When we published The Greenhouse Cookbook with Penguin Random House, we knew it was time to find the right person to help us spread the word. Ashley understood our needs (and our qualms) immediately. She jumped right in, and with very little time to prepare, worked with us and the Penguin team to plan a successful, 6-city national book tour including TV and radio spots, press interviews, and a series of unique events that reflect our brand. She is a joy to work with—flexible, industrious, meticulous, and very lovely in every way—and we look forward to embarking on many more exciting projects together in the future!

    Emma Knight, co-founder and director of marketing, Greenhouse Juice

  • We sought out Ashley’s expertise to consult on social strategy targeted to a niche, B2B audience. As a digital native, her distinct perspective provided us with clarity and allowed us to hone in our focus on the areas that would make a difference. We are looking forward to the next opportunity to work with Ashley again.

    Yen Conrod Tran, senior manager of marketing, Globe Media Group

  • We interviewed a few different PR firms before meeting with Magic Hour. From our very first meeting, we knew we had found our match! Ashley quickly understood what we needed and guided us through all of the social/pr tactics so that we could make a splash in the home decor world when our site went live. Her expert advice, strong relationships and ability to craft a unique story, landed us in some top publications. Ashley also launched our first influencer campaign, which helped us build our brand from day one.

    Andrea Doxey, founder, Rainsford Company

  • Working with Ashley and Magic Hour has been a great experience. Ashley is incredibly professional and approachable. Ashley was able to truly capture the essence of my brand, and create a brand strategy that felt aligned with my future vision, the brand values, and where the company is currently. The Brand Strategy and Ashley's work has been instrumental in creating our overall operating and communication strategy moving forward. For Kala Home, the highest value has been in providing clarity and clear direction on how to successfully move the business forward.

    Camila Sinisterra, founder, Kala Home

  • Working with Ashley over the past year gave me confidence in the areas I was struggling with – from PR and marketing to partnerships and creative direction. She gave me support and was someone who truly felt like she was part of the team, with the same intention and goals. Ashley takes what you have dreamed up and puts in endless hours of hard work into running with it as you would. She truly is a dream to work with and cares deeply about the brands and people she works with.

    Allie Duff, founder, Pure Balanxed

  • As first time business owners in a competitive market, we needed a team that would understand our vision and trust to guide us through the nebulous world of media. The advice Ashley gave us for our social strategy still resonates today and we continue to put her teachings to use. She is incredibly thoughtful, admiringly organized, and very invested in her work. We just ADORE working with her.

    Samantha Coelho, co-founder, Loft Cycle Club

  • Working with Ashley is a breeze! She’s professional, prompt and has a sense of style that jived well with my brand. I couldn’t imagine how the launch of Make Lemonade would have gone without the support of Magic Hour. The media response exceeded what I was anticipating, I learned tips and tricks to help with my social media strategy, and I made a lot of valuable connections thanks to Ashley. If you’re looking for someone who has their ear to the ground, has clever ideas and is a joy to work with, then it’s a no-brainer: Ashley is your gal.

    Rachel Kelly, founder, Make Lemonade