It all begins with a spark
Magic Hour began in 2017 as Ruby Social Co., a communications studio created by Ashley Seale for green beauty, wellness, and lifestyle brands. In 2022, a sunset swim with her husband, Andrew Seale, sparked the idea of collaborating.
They come from opposite sides of the story: Ashley leading PR campaigns in the agency world for some of the most remarkable brands and Andrew bringing conversations to life as a journalist. Herein lies the magic.
Diametric at first glance, their unique POVs create the perfect pairing for building your brand.
“A decade and thousands of media hits later and I still light up every single time I land a big feature for a client” – Ashley Seale, founder and strategist
Meet Ashley
Ashley Seale is a spirited communications connoisseur with more than a decade of PR + marketing experience. Between her time in the agency world, helming teams and leading award-winning, national campaigns for lifestyle, fashion, and beauty brands to working in-house for fashion labels Hugo Boss and Pink Tartan + luxury retailer Holt Renfrew, Ashley has fine-tuned a truly holistic expertise.
An entrepreneur at heart, she launched Magic Hour (FKA Ruby Social Co. – IYKYK) in 2017, partnering with select brands & organizations such as Greenhouse, Cheekbone Beauty, and Health Hut.
She and her work have been featured in The Globe and Mail, The Kit, Vogue Living, Domino, and more. She provides her expertise to The Atelier Collective’s audience as an Atelier Advisor.
Ashley has cultivated relationships across the creative class and never misses an op to connect or collaborate.
INSPIRED BY . . .
• Surfboards leaning on Basque balconies in Biarritz, France
• The mind, work, and aesthetic of Luke Edward Hall
• Cold water lake swims
SPEAKING ENGAGEMENTS
• Of a Feather, 2020
• The Blush Creative, 2019
• Magazines Canada, MagNet Conference, 2017
• Business of Fashion 2.0 Panel Discussion, 2015
• Canadian Public Relations Society, 2013
“Beautiful ideas deserve to be communicated beautifully” – Andrew Seale, copywriter, journalist, and media expert
Meet Andrew
Andrew Seale is a journalist, copywriter, and editor with 20 years of experience in noticing beautiful ideas and moments and capturing them in stories. He's drawn to the entrepreneurial-minded, the eccentric, and the unheard. Editorially, he's reported for The Globe and Mail, enRoute, Yahoo Canada, The Toronto Star and others.
Naturally, that love of language has evolved, each new conversation sparking new curiosities and new ways of using words to both capture and create the elegance of everyday life. He's a romantic – words should always matter, and storytelling is bigger than journalism. Plus, it's fun as hell to obsess over syntax until the world is put right.
He loves the opportunity to work with brands to refine their story, develop copy and help even the strongest voices find the right words.
INSPIRED BY . . .
• Conversations with strangers
• First light surfs
• Back issues of The Paris Review