Building brands
with integrity
PR – Brand Strategy – Copywriting
We work with bold wellness, green beauty, and lifestyle brands whose M.O. is to make the world a brighter place.
Our clients are big picture thinkers, and they call on our expertise to connect the dots and help bring their vision to life and into the spotlight.
Let’s Co-Create
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PR & Media Outreach
Looking to spread the word? Creating a PR strategy is one of the best ways to grow awareness, build like/know/trust, and position yourself directly in front of your ideal customer.
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Brand Strategy
No matter what phase your business is in, a Brand Strategy is essential to your success. It’s a game plan to bring clarity to your brand – from mission, target audience, tone of voice, value proposition, etc. This is the backbone of your biz.
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Copywriting
Stellar copywriting is what’s going move the dial on your business. It inspires emotion, builds trust, establishes expertise, and incites a strong call to action. Good words can do all that and more.
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1:1 Strategy Sessions
There’s nothing like a fresh POV. Our 90-min 1:1 Strategy Sessions are the perfect place to begin or (come back to). Together we’ll take a deep dive into your business and identify opportunities to help drive your success.
Let us guide you into the glow
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Let us guide you into the glow •
The dreamiest clients
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The dreamiest clients •
Cheekbone Beauty
nutbar
trove wellbeing
Lake & Oak
TOUCH Massage Bar
Health Hut
LOVEFRESH
Greenhouse Juice
Rawcology
KOKITO
The Atelier Collective
Mary Be Kitchen
Made with Local
PURA Botanicals
Loft Cycle Club
tuck bedding
Skin Frequency
Hello Joyous
What our clients are saying
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Ashley Seale has been such a wonderful asset to our team at Cheekbone Beauty. She has been an important part of not only building, but executing nationwide PR coverage, helping us scale and get noticed by various outlets and platforms, as well as attracting new customers. Ashley has supported us on both small and large projects and campaigns, such as our Right the Story and #GlossedOver campaigns. Her expertise and professionalism really sets her apart from others, and it is evident in the exposure she helped us gain throughout both Canada and the US.
– Jennifer Harper, founder and CEO, Cheekbone Beauty
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We’re a start-up, and from the beginning we have focused nearly all of our resources on production —so it took us a good three years to invest in any kind of PR. But when we published The Greenhouse Cookbook with Penguin Random House, we knew it was time to find the right person to help us spread the word. Ashley understood our needs (and our qualms) immediately. She jumped right in, and with very little time to prepare, worked with us and the Penguin team to plan a successful, 6-city national book tour including TV and radio spots, press interviews, and a series of unique events that reflect our brand. She is a joy to work with—flexible, industrious, meticulous, and very lovely in every way—and we look forward to embarking on many more exciting projects together in the future!
– Emma Knight, co-founder and director of marketing, Greenhouse Juice
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We interviewed a few different PR firms before meeting with Supernatural From our very first meeting, we knew we had found our match! Ashley quickly understood what we needed and guided us through all of the social/pr tactics so that we could make a splash in the home decor world when our site went live. Her expert advice, strong relationships and ability to craft a unique story, landed us in some top publications. Ashley also launched our first influencer campaign, which helped us build our brand from day one.
– Andrea Doxey, founder, Rainsford Company
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Ashley’s kind and thoughtful approach to PR led us to some very successful media exposure (including hits in Cosmopolitan, Hunker, New York Mag, Chatelaine, The Kit, and Elle Canada) that helped launch our new brand off the ground. She was an absolute pleasure to work with.
– Julia Reid, co-founder, tuck bedding
Meet Ashley
“A decade and thousands of media hits later and I still light up every single time I secure that big feature for a client” – Ashley Seale, founder
Ashley Seale is a spirited communications connoisseur with more than a decade of PR + marketing experience. Between her time in the agency world, helming teams and leading award-winning, national campaigns for lifestyle, fashion, and beauty brands to working in-house for fashion labels Hugo Boss and Pink Tartan + luxury retailer Holt Renfrew, Ashley has fine-tuned a truly holistic expertise.
An entrepreneur at heart, she launched Magic Hour (FKA Ruby Social Co. – IYKYK) in 2017, partnering with select brands & organizations such as Greenhouse, Cheekbone Beauty, and Health Hut.
She and her work have been featured in The Globe and Mail, The Kit, Vogue Living, Domino, and more. She provides her expertise to The Atelier Collective’s audience as an Atelier Advisor.
Ashley has cultivated relationships across the creative class and never misses an op to connect or collaborate.